Take a seat. Look at my right foot. Now let me tell you all about content...

Imagine you sell cat food. And you have a moustache and like Barry Manilow. You sell it by singing"BUY MY CAT FOOD!" to anyone with ears. Eventually, you piss people off. They buy dogs. Cats move back to the forests and plot your downfall from the safety of trees. Now imagine, if instead of singing "BUY MY CAT FOOD!" you sing "I LOVE CATS, AND HERE'S A FUNNY CAT STORY ABOUT A CAT CALLED PETRA WHO PLAYS THE PIANO!" - suddenly, you aren't selling cat food, or pissing people off. You are interesting people who like cats, and therefore buy cat food. You are surrounded by cat lovers, who find out that you happen to sell cat food. Of course they are going to buy from you now, you're that person who entertains them with cat-based music.

To find out more about content marketing, please download the free PDF, or email me on [email protected] if you fancy a chat.