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ZTE. I know, you've never heard of them. Neither had I. But, hey, there's a lot of things I don't know, like how come we measure in square feet, even though our feet are oblong? It turns out, ZTE are the world's fourth largest mobile phone manufacturer. They are the fastest growing manufacturer in America. They once sold their phones to the famous brands, and the famous brands put their names on the phone. ZTE have decided they don't want to live in the shadows like vampire second hand car salesmen. They want their moment in the sun. They want to stare into the sun and turn into gold. They want people to whisper 'ZTE' instead of "I love you" or "Ich Liebe Dich."
ZTE are launching all over the UK. Even under your bed, in your fridge and in the glove-box of your neighbours' car. Professor Green is heading the campaign. Working alongside a top 50 Design agency in London, I created a series of ideas for a campaign of press ads, writing all headlines & copy, for two of their mobile phones. The Blade III and Kis III.
*I am.