How to create contagious content...

The ocean of social media is vast. Pay attention to every detail, from plankton to predator. Treat all who are attracted to your content the same. Everyone now has an audience, and that audience has an audience. A Twitter user with fifty followers may seem small, but if one of those Twitter followers has thirty million followers, then you are one fifty-follower link away from a global audience.

Is the information being shared online anchored on personal experiences of your product/brand? Can your brand and publishing platforms help promote the work of your audience? Are there subject matter experts on your team who could engage with audience members who share the same passion?

Chew on the legs of surfers to sample the meat - be voracious in consuming content from your clients and audience because they will give you ideas.

To download the rest of How to Create Contagious Content, please click below:

FREE PDF: EARNING YOUR RIGHT AS KING OF THE SOCIAL MEDIA OCEAN

To find out more about content marketing, please download the free PDF, or email me on [email protected] if you fancy a chat.

Bruce Lee's guide to content marketing...

TO FIRST BECOME CONTENT MARKETING. YOU MUST FORGET CONTENT MARKETING.

As a business owner and decision maker, how does your target audience hear the voice of your business in the booming hurricane of modern information? You can shout until your eyes pop out of your head, or you can learn what your target audience needs and shape your words to make your content speak directly to them. You can craft and live by values that inspire your employees and help grow your social media influence.

You can speak in a whisper, and be surrounded by millions.

Empty your mind, be formless, shapeless - like water. Now you put water into a cup, it becomes the cup, you put water into a bottle, it becomes the bottle, you put it in a teapot, it becomes the teapot.

Now water can flow or it can crash. Be content marketing water, my friend.

To download the rest of Bruce Lee's complete guide to content marketing click below:

DOWNLOAD FREE PDF: DON'T THINK CONTENT MARKETING, FEEL

To find out more about content marketing, please download the free PDF, or email me on [email protected] if you fancy a chat.

How I learned to stop worrying and love content marketing...

TAKE A SEAT. LOOK AT MY RIGHT FOOT. NOW LET ME TELL YOU ALL ABOUT CONTENT MARKETING...

Imagine you sell cat food. And you have a moustache and like Barry Manilow. You sell it by singing"BUY MY CAT FOOD!" to anyone with ears. Eventually, you piss people off. They buy dogs. Cats move back to the forests and plot your downfall from the safety of trees. Now imagine, if instead of singing "BUY MY CAT FOOD!" you sing "I LOVE CATS, AND HERE'S A FUNNY CAT STORY ABOUT A CAT CALLED PETRA WHO PLAYS THE PIANO!" - suddenly, you aren't selling cat food, or pissing people off. You are interesting people who like cats, and therefore buy cat food. You are surrounded by cat lovers, who find out that you happen to sell cat food. Of course they are going to buy from you now, you're that person who entertains them with cat-based music.

To download the complete guide to content marketing click below:

DOWNLOAD FREE PDF: CONTENT MARKETING EXPLAINED

To find out more about content marketing, please download the free PDF, or email me on [email protected] if you fancy a chat.