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Cushman spoke to Wakefield, telling him he was afraid if they didn't remind their staff of how they want to look and sound, they would lose their identity. And their business would clutch its heart and die. 

Wakefield nodded. Wakefield never spoke. He pulled his pipe from his mouth, and breathed out a cloud of smoke shaped like a child's head.

Wood filled the room. Wakefield nodded.

My phone rang. It was Cushman, on account of how Wakefield never speaks because his light voice is forever strangled by his deep thoughts. 

"Make a pamphlet our staff will read because it sounds mildly amusing. Tell them we are nothing without them. Then remind them if they keep using different fonts and forgetting our brand guidelines, we'll never return their children."

I said sure. I mean, think of the children.

New brand guidelines were created.

Somewhere, Wakefield nodded.

http://www.cushmanwakefield.co.uk/

I worked alongside amazing art director and designer Guy Cornet for this project. His website and creative company "Bungalow" can be found here:

 http://www.bungalowlondon.com/