Piper is a massive drink on the clubbing scene in Ibiza; but don't think sex, drugs and slender women in bikinis - think Lemon Balm, recovery and clarity. Piper is all natural, non alcoholic and definitely not an energy drink. It's all of the good things rolled up in a ball, and forced down the throat of man.
The client wanted bold catchy headlines that would grab minds, and funny but intelligent body copy for a series of press ads.
This is wisdom, in a funny can.
I worked with designer Guy Cornet for this project. His website and creative company "Bungalow" can be found here: