Working with a top 50 Design agency in London, I've been the copywriter for several Heathrow projects.
I was responsible for the B2C solus that was sent to hundreds of thousands of Heathrow passengers all over the world, announcing the opening of the world famous, £2.3 billion, Heathrow Terminal 2. Called The Queens Terminal, which to me sounds like a sad prediction of a not too distant future, I had to write exciting, engaging and practical copy.
Not the most exciting thing in the world, but not without a tiny bit of prestige. Something I could show my mum. And she almost understood it - though she did get lost at Solus, and email, and internet. She had heard of planes though, which is something.
I've also created the copy for the Heathrow VIP website. Think high-end, think elegant. Think a tiny bit pretentious.
I write that kind of copy too.