Long copy

You don't see many long copy ads these days, mostly because we've all become lobotomised idiots, unable to hold a conversation for more than 30 seconds without checking our phones. And I'm not judging, because I'm one of those idiots. Just ask my wife.

However, I love long copy. When it's done right, it's brilliant. It allows the copywriter a bit of scope to take the reader on a journey, and surprise them in the end with something truly memorable.

I've penned long copy for tube adverts for Costa Coffee and Trivago. The rest of the examples here are not long copy ads, just samples of long copy.

I've penned long CM articles for plenty of clients; from creative agencies and publishing houses, to those in finance and insurance.