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Trivago, the world's number 1 hotel booking website, needed a campaign to run on the London underground. Armed with a brief, three green teabags, a red pen low on ink and a mind that sometimes flickers to graphic scenes of carnage, I set to work.
I created an idea that revolved around thanking all the people of London for making Trivago the world's no1 website. The idea was pretty good, and the copy flowed and worked well in the environment, but, in the end Trivago chose the ads about Alan the odd looking bean by creative agency Noah.
Fair enough, I quite like those ads, and I applaud Trivago for going down the full creative route. Unfortunately, the route Trivago chose gained a negative reaction on social media, and has since been accused of racism. The route did have a flaw, in the fact that the main character Alan lies to people. Racist? I don't think so, it was surely intended as a bit of fun.