The bread and butter of copywriting. A good press ad attracts the eye with a headline that captures attention, batters the brain with information and then dips the frontal lobe into a vat of design oil.
Mmm press ads.
I've penned successful press ads for all sorts of clients, including: The Co-Op, The National Trust, MacMillan, Costa, Alcon, DTW1991, Heathrow, Network Rail, ZTE, Pioneer Underwriters, EY, Piper, RMP...