The art of the snap. You've got 5 seconds to sell. Don't waste it with unnecessary words. There are a few things more beautiful* than a 6 words that capture a brand. Or a few words that form a slogan, that go on to sell merchandise in the millions.
I've penned short copy for mugs, clothing ranges, pencil cases, cookie tins. If you can put words on it, I have. And my words have increased sales.
*Does not include:
Butterflies, Birds, Parasols, Stained Glass, Ice, Fairy Lights, Bunnies, Shade on a hot day, Balloons, Mermaids, Stars, Tin Foil, Bubble Wrap etc.