Pitch work

The Mr.Men - those funny shapes we all remember from childhood. Those circles of fun and sunshine; triangles of grumpy and oblongs of surreal and the mercurial. 

The Mr. Men initially contacted me to work on another project, but after seeing a bit of my work, they wondered if I could come up with some slogan ideas to encapsulate 45 years of characters, adventures and wisdom.

Armed with my brain, a jar of coffee, a broken pencil and the initial works of the official Mr.Men collection, I got to work.

The Mr. Men were looking for one brand slogan, but they loved at least 3 of my ideas, so are considering alternating slogans.

Sanrio wanted a batch of ideas, rather than one or two - so here's the full list.