less words more ££

Pencil cases, phone cases, t-shirts, coffee cups, key rings and all sorts of other things. The Mr. Men sell over £200 million worth of merchandise a year around the globe. 

My slogans are on Mr. Men products across the country, in Debenhams, Tesco's, John Lewis, Amazon etc.

Getting the right words on the right products is crucial for sales. Back the wrong Mr. Men with the wrong words and sales will dive. Promote the wrong Mr. Men, and sales will dive. Target the wrong age group, and sales will dive.

The Mr. Men  needed a new approach. They decided to target an older age group, to put a bit of a playful edge on their merchandise. Mr Grumpy will get a bit more focus than Mr Happy - why? Because teenagers are all about cool, and Mr Happy isn't cool and Mr Grumpy is. 

My work consisted of writing original, versatile and market reputable slogans for all The Mr. Men apparel. Extensive research was carried out - I learnt what sells and what doesn't. The job was about creating original slogans, and also about evolving old classics and giving them a modern twist to increase sales.

Here's the full list of ideas.