TOV guidelines

A tone of voice is just as important as a logo, it's an integral part of the company’s branding. There’s no point wearing a sharp suit if when you open your mouth, you sound like the awkward paper shuffle of the best man who hasn’t learnt his speech. The visual and the words are a partnership, which only work well when they’re together.

The way we speak and what we say is the tone of voice. It’s not simply about talking jibberish but delivering it in the style of Morgan Freeman, so everyone pays attention. What we say is just as important as how we say it. 

I've penned the tone of voice guidelines for the following:

Pioneer Underwriters, RMP, DTW1991, Free Partners, Tesco, Gemini Search.